Baxter & Cicero Celebrates 75 Years

Baxter & Cicero’s 75th year in business
Gardiner and Baxter logo

Gardiner & Baxter logo

Baxter & Cicero Sailmakers of Newport Beach was founded in 1937, as Gardiner & Baxter, by two corporate executives—Bud Gardiner and Bill Baxter. They wanted a sailmaking facility for their yacht on the West Coast.

Saint Cicero was brought into the company upon fulfilling his WWII military service. Saint was an active Star class sailor who also sailed aboard the schooner, Goodwill, and many other yachts. Eventually the company name was changed to Baxter & Cicero, still the firm’s name today.

Old fashioned clew finishing

Early handwork on jib clew

In 1982, Baxter & Cicero, Inc. was purchased from the remaining Cicero family members by Henry P. Hank Thayer III, sailmaker and professional sailorBaxter & Cicero, Inc., and Joan Susman, business managerBaxter & Cicero, Inc. and avid sailor.

We Enable Leaders to Lead

We continue the firm’s long history of helping recreational and competitive sailors realize their dreams. William P. Bill Ficker sailed his Baxter & Cicero sails to First Place in the 1958 World Championship of the International Star Class. (Bill’s profile and results also archived on WebCite)

We continue to enjoy helping sailors achieve their goals on the water. How may we help you realize your dreams?

Bill Ficker's 1958 Star World Championship Trophy and his Baxter & Cicero sail

Bill Ficker finished 1 with Baxter & Cicero

Quality Custom Canvas

Baxter & Cicero remains a full service sail loft. In addition to building and repairing sails, we manufacture a complete line of canvas products for both sailors and non–sailors.

Baxter & Cicero founded 1937

Baxter & Cicero, founded 1937

Custom embroidery service is available for our canvas products, soft luggage, covers and bags, sportswear (shirts and jackets), and your yacht linens.


Our Trademarks

Both Baxter & Cicero and Baxter & Cicero Sailmakers are trademarks of Baxter & Cicero, Inc. Our logo has two formats; suited for different applications, these also are our trademarks. We attach these marks to most items we fabricate for you.

Baxter & Cicero Embroidered Label

We sew this label onto marine canvas—sail covers, boat covers and boat awnings, patio furniture covers; we also sew it onto soft luggage—tote bags, gear bags, duffles, and sea bags.

Baxter & Cicero label

Baxter & Cicero label

Baxter & Cicero Printed Label

We attach our builder’s label near the tack of sails we fabricate.

The Baxter & Cicero logo for sails.

Baxter & Cicero label for sails